You can’t avoid them. You can’t ignore them or pack them in a brief case
and forget about them. In fact, the more you hate them, the more they
will show up and make you and your business suffer.

In today’s competitive market, how one handles problems is critical.
It could be the difference between being a lovable brand and a defunct
company, an industry changing idea and an unsettling media story,
a Fortune 500 company or a company looking for stability.

In such a scenario, finding right solutions for the business problems
becomes very important indeed.