Our Philosophy at work

Just Post-it!

It’s a yellow square that reminds you that you are forgetting something. Yes, the post-it was nothing but an invention of some inthebox thinking.

In 1970, a man named Spencer Silver was working as a chemist in the 3M research laboratories trying to develop a strong adhesive. But instead he ended up developing an adhesive that was much weaker than what 3M already manufactured. The new adhesive stuck to the objects but could be easily lifted off. Basically, Spencer Silver wanted to create a super strong adhesive but ended up creating a super weak one. However, Silver realized that his new invention was a solution to many problems. After many years, he along with his friend created ‘Post-it’ using the same weak adhesive that their company had earlier discarded.

David marketing

Sometimes the best solutions are also the simplest ones. And you find them staring at you, that is, if you look deep Inthebox. The way David Ogilvy did when he discovered the power of direct advertising more than 5 decades ago.

A novice at a London based advertising agency, David was introduced to a man who wanted to advertise the opening of his restaurant. The man had $500 and little hope. But, David saw this as an opportunity and instead of writing a futile ad, bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. And the world tasted the sweet success of direct marketing, an industry estimated to be worth over $70 bn as of today.

Tour de Sales

Not many people know but the famous Tour de France was a solution to a problem. A marketing problem.

Back in 1902, a French newspaper called L’Auto was suffering stagnating sales, much lower than the rival it was intended to surpass. In the face of the crisis, the newspaper management called a meeting at the L'Auto's office in Paris.

At the meeting Gèo Lefèvre, the most junior executive in the room, came up with an idea of a six-day race of the sort popular on the track but all around France. Long-distance cycle races were a popular means to sell more newspapers, but nothing of the length that Lefèvre suggested had ever been attempted. The publication however, took the chance and announced the race on 19 January 1903. The rest as they say is history.

Opened in India

Not just businesses even the most influential personalities have time and again chosen inthebox thinking to move the world. Take for example, Mahatma Gandhi.

When Gandhiji came to India after his successful freedom movement in South Africa he was offered to join politics right away. The biggest party in India wanted him to join them as his leader, but he politely refused. He decided to go on and tour India instead (a decision many people considered as foolish). But Gandhiji knew what he was doing.

He was looking deep into the box of India. Looking for problems, issues and insights of the country. Also assimilating solutions as he was sifting through every nook and corner of the box. It is this vital research that allowed him to connect with real India and become the biggest leader the world has ever seen.

What you always show
is not always what you are!

It’s the inthebox way of you that represents you. While playing as a Tramp in his second film, Charlie Chaplin had no idea of the makeup he should put on. He did not like his get-up as a press reporter in Making a Living. While on his way to the wardrobe he thought he would dress in baggy pants, big shoes, a cane and a derby hat. Everything so contradicting. Like the pants baggy, his shoes large, the hat small and the coat tight. Being undecided of his looks to be young or old CC added a small moustache, which again he reasoned, would add age to his look hiding his expressions.

He had no clear idea of his character either. But the moment he dressed up with his inthebox thinking, clothes and the make-up made him feel the person Tramp was. CC trusted his instincts and followed them with the accessible resources.